Non-Traditional Candidates and Social Desirability Effects

Download data and study materials from OSF

Principal investigators:

Yanna Krupnikov

Northwestern University

Email: yanna.krupnikov@northwestern.edu

Homepage: http://www.yannakrupnikov.com/

Nichole Bauer

Indiana University

Email: nmbauer@indiana.edu

Homepage: http://mypage.iu.edu/~nmbauer/Nichole_Bauer/Home.html

Spencer Piston

University of Michigan

Email: spiston@umich.edu

Homepage: http://spencerpiston.com/


Sample size: 1100

Field period: 08/02/2012-10/24/2012

Hypotheses
Offering individuals a chance to explain their choice affects willingness to select a non-traditional candidate.

Experimental Manipulations
Structure of choice question

Outcomes
Rate of choice

Summary of Results
We find that changing the structure of the choice question affects the rate at which individuals choose non-traditional candidates for national office.