Framing in Noisy Informational Environments
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University of Illinois at Urbana-Champaign
Sample size: 2000
Field period: 10/13/2011-08/07/2012
Central hypothesis: the inclusion of stories unrelated to the framing treatment will reduce if not eliminate the framing effect, unless the framing treatment comes first or last.
Treatment frame embedded in either a "noisy" (condition contains other semantically unrelated news stories) or non-noisy (treatment frame by itself) condition.
Within the noisy condition, treatment frame presented in the first, middle, or last position.
Two outcome measures:
(1) level of support/opposition for the Patriot Act (issue of interest)
(2) level of certainty in one's support/opposition for the Patriot Act
Summary of Results
There were no differences in the outcome measures between the control frame and the treatment frame in the non-noisy condition.
There were no differences in the outcome measures between the treatment frame and the control frame in the noisy condition.